Wagaya Concept Store (2025)

Onigiri Shop Design Concept with Smyrski Creative. Amsterdam, NL.

Store Design

This design phase concept store was developed in close collaboration with graphic designer Anthony Smyrski from Smyrski Creative , located in Amsterdam. The client wanted a new look to mark its new location. They expressed a need for a simple, functional space with clear branding and references to the fabric of the city for a sense of continuity.

The result was a bright, minimal interior that referenced both Amsterdam School and Japanese motifs.

Signage was designed around traditional Japanese Noren and KanBan.

Product proposals were integrated into the presentation to complete the holistic design package.